Our Workin theCommunity
Community building is at the heart of everything we do. By integrating safety, programming, marketing, and communications into our project delivery, we create vibrant, connected communities that thrive. From operating the East Village Safety Hub, to activating public spaces with more than 700 annual activities, we foster engagement and bring people together.
Safe, Clean & Awesome
Since 2020, CMLC’s biannual surveys of East Village residents and businesses have shaped efforts to enhance safety and vitality. In 2025, we’ll continue collaborating with The City, CPS, and Alpha House’s HELP Team to provide daily support, visible maintenance, and improved communication for reporting issues.
Community Maintenance
CMLC employs a dedicated maintenance team that ensures East Village’s streets, bridges, plazas and other public amenities remain well-maintained and at an elevated service standard.
Public Washroom Attendant Program
We are working with local service provider RadiCare Ventures to provide fulltime staffing with a maintenance and safety technician at the East Village public washroom.
Community Programming + Activations
Moving into 2025 we'll advance East Village's programming strategy by prioritizing high-value quarterly cornerstone events. We will build on the momentum of our programming and placemaking efforts in The C+E.
Public Art
In East Village, 2025 marks the beginning of a new temporary public art installation on Jack & Jean Leslie RiverWalk. Through our Art in the Public Realm program, CMLC will facilitate a juried selection of a new artist or artist group whose work will adorn bridge abutments and other surfaces in East Village for a three-year term. CMLC is also exploring necessary repairs or replacement of Julian Opie’s Promenade—the LED tower that has added visual intrigue to the intersection of 4th Street and 5th Avenue SE since 2012.
Place Brand & Marketing
East Village: We will foster positive experiences and perceptions of East Village. We will leverage district partnerships to advance broad public awareness of The C+E.
Corporate Brand & Communications
In 2025, we will continue to build awareness of our work as the master developer leading Calgary’s urban revitalization and our role in creating vibrancy, realizing our shared long-term city-building vision, and attracting private investment to the city. We will build on the comprehensive communications strategies that generated earned media value of $13 million and a combined reach of 2 billion in 2024—up from $11 million and 1 billion in 2023.
Project Communications
We will continue to lead strategic communications on behalf of our project partners. We will focus on generating broad awareness of the start of construction on the Arts Commons Transformation (ACT) expansion and the design reveal for the Olympic Plaza Transformation; and, to support the story of overall district progress, we’ll kick off communications about our forthcoming work on district infrastructure.
Transit-oriented community communication strategy
As CMLC explores community development outside the Rivers District, we will work to build trust in our ability to successfully deliver transit-oriented communities in support of The City’s housing strategy, to build relationships with new communities, and to generate enthusiasm for the benefits to communities and the city as a whole. We will formulate our brand strategy and presence for those communities through 2025.